by Sheila Scarborough | Dec 19, 2017 | Tourism Currents, Tourism Marketing on the Web, Web Communications
I am trying to get more comfortable with the how-to of business sales, so I subscribe to Anthony Iannarino’s Sales Blog newsletter. I met him years ago at a conference when he was just starting his blog, and I appreciate his approach to salesmanship, which... 
by Sheila Scarborough | Nov 8, 2015 | Economic Development, Facebook, Tourism Currents, Tourism Marketing on the Web
One of my Tourism Currents business partner Leslie McLellan’s favorite quotes is this one…. “It’s the CVB, Tourist Board, or Chamber’s job to get people to your town. It is YOUR job to get them through your door.” Leslie and I are... 
by Sheila Scarborough | Mar 12, 2015 | Meetings and Conferences, Web Communications
It is that time of year here in central Texas. Time for “South by.” SXSW. South by Southwest in Austin, Texas. “The thing that ate the month of March.” There are three parts to the SXSW festival – Interactive, Film, and Music. Many only... by Sheila Scarborough | Oct 29, 2013 | Blogs, Reaching out to bloggers and travel media, Twitter, Web Communications
It seems to be a hot topic – connecting with bloggers for online media coverage – so below are some thoughts from my recent stint co-hosting a #blogchat on blogger outreach (#blogchat is one of the first and biggest regularly-scheduled chats on Twitter)...