by Sheila Scarborough | Mar 9, 2016 | Mobile, Photos and Images, Tourism Marketing on the Web, Video, Web Communications
My Spidey sense tells me that it is time for DMOs (Destination Marketing Organizations) to take Snapchat seriously as a way to connect with visitors. It’s been more than two years since I wrote a post on here titled, Why Snapchat? Because they’ll open it,... 
by Sheila Scarborough | Jan 28, 2016 | Better Online Content series, Instagram, Photos and Images, Tourism Marketing on the Web, Twitter, Web Communications
(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) If you’re a marketing communications person who wants to connect with new customers,... 
by Sheila Scarborough | Nov 8, 2015 | Economic Development, Facebook, Tourism Currents, Tourism Marketing on the Web
One of my Tourism Currents business partner Leslie McLellan’s favorite quotes is this one…. “It’s the CVB, Tourist Board, or Chamber’s job to get people to your town. It is YOUR job to get them through your door.” Leslie and I are... 
by Sheila Scarborough | Sep 28, 2015 | Blogs, Meetings and Conferences, Tourism Marketing on the Web, Web Communications
I’ve been doing more workshops lately about how tourism organization sales staffs can connect with meeting and event planners on social media, and this includes some discussion about content marketing through a meetings-focused, B2B blog in addition to their... 
by Sheila Scarborough | Aug 14, 2015 | Tourism Currents, Twitter, Web Communications
Visitors these days turn to Twitter for interaction with travel brands, especially to get help with the airlines rather than sit on Hold with a call center. What does that mean for the tourism and hospitality industries? I think that hotels, CVBs (Convention...