by Sheila Scarborough | Oct 17, 2022 | Economic Development, Instagram, Web Communications, YouTube
In a recent Main Street America member forum post, someone asked the group how to attract Millennials and Gen Z to Small Business Saturday, which is an annual event that encourages people to shop independent, locally-owned small businesses on the Saturday after... 
by Sheila Scarborough | Nov 8, 2015 | Economic Development, Facebook, Tourism Currents, Tourism Marketing on the Web
One of my Tourism Currents business partner Leslie McLellan’s favorite quotes is this one…. “It’s the CVB, Tourist Board, or Chamber’s job to get people to your town. It is YOUR job to get them through your door.” Leslie and I are... by Sheila Scarborough | Nov 25, 2011 | Economic Development, Hospitality and Hotels, Travel and Travel Media, Travel Post Friday
This is Billy Kounoupis, owner of the most excellent, most “not your ordinary diner” – Billy’s Downtown Diner in Bethlehem, Pennsylvania, in the Lehigh Valley. After a recent speaking engagement for the regional tourism organization, I asked my... by Sheila Scarborough | Jul 10, 2011 | Economic Development, Life-hacking and Tips for Better Living
How, exactly, does a town or city or region get “buzz” – people talking about how interesting it is, and maybe about paying a visit to check things out? London may have a few answers that you can replicate in your destination. When I attended the... by Sheila Scarborough | Mar 25, 2011 | Economic Development, Facebook, Web Communications
At a recent gathering for some Chamber of Commerce staff, I heard one of them say that his boss is rather dismissive of any time spent on the Chamber’s Facebook Page, yet if the Chamber is not successful on Facebook, that is seen as a failure. Rock, meet Hard...