Sheila Scarborough
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Long tail search means you fill the gaps

Long tail search means you fill the gaps

by Sheila Scarborough | Jan 23, 2023 | Blogs, Google Analytics, Tourism Currents

I noticed something when I started doing a better job of tracking our Google Analytics data at Tourism Currents. Our most popular blog posts in the last year were all very focused, rather niche topics. There weren’t a huge number of people looking for these...
Start here to attract Millennial and Gen Z shoppers for Small Business Saturday

Start here to attract Millennial and Gen Z shoppers for Small Business Saturday

by Sheila Scarborough | Oct 17, 2022 | Economic Development, Instagram, Web Communications, YouTube

  In a recent Main Street America member forum post, someone asked the group how to attract Millennials and Gen Z to Small Business Saturday, which is an annual event that encourages people to shop independent, locally-owned small businesses on the Saturday after...

You fall behind by not keeping up

by Sheila Scarborough | Oct 30, 2011 | Blogs, Life-hacking and Tips for Better Living, Web Communications

How do you keep up (or even better, stay ahead) in a fast-moving environment? You pay attention to the important things, while everyone else gets sucked into a noise vortex and wastes time on the unimportant. BusinessWeek had a cover story in April 2005 – yes,...

Blogger outreach resources

by Sheila Scarborough | Oct 22, 2011 | Blogs, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media, Twitter, Web Communications

In the wildly diverse and ever-growing world of bloggers and other online publishers, how do you sort through the stack to find the ones who interest you? The ideas below were adapted from a comment of mine on the SpinSucks post “Blogger Outreach: Three Steps to...

Facebook is a job

by Sheila Scarborough | Mar 25, 2011 | Economic Development, Facebook, Web Communications

At a recent  gathering for some Chamber of Commerce staff, I heard one of them say that his boss is rather dismissive of any time spent on the Chamber’s Facebook Page, yet if the Chamber is not successful on Facebook, that is seen as a failure. Rock, meet Hard...
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About Sheila

  • About Your Guide
  • Professional Speaker
  • Sheila’s Guide to the Good Stuff

More From Sheila

  • Book: The Elastic Waist Entrepreneur
  • Pitching me, and my disclosure policy

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