by Sheila Scarborough | Oct 30, 2011 | Blogs, Life-hacking and Tips for Better Living, Web Communications
How do you keep up (or even better, stay ahead) in a fast-moving environment? You pay attention to the important things, while everyone else gets sucked into a noise vortex and wastes time on the unimportant. BusinessWeek had a cover story in April 2005 – yes,... by Sheila Scarborough | Oct 22, 2011 | Blogs, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media, Twitter, Web Communications
In the wildly diverse and ever-growing world of bloggers and other online publishers, how do you sort through the stack to find the ones who interest you? The ideas below were adapted from a comment of mine on the SpinSucks post “Blogger Outreach: Three Steps to... by Sheila Scarborough | Mar 25, 2011 | Economic Development, Facebook, Web Communications
At a recent gathering for some Chamber of Commerce staff, I heard one of them say that his boss is rather dismissive of any time spent on the Chamber’s Facebook Page, yet if the Chamber is not successful on Facebook, that is seen as a failure. Rock, meet Hard... by Sheila Scarborough | Feb 18, 2011 | Economic Development, Hospitality and Hotels, Internet radio and audio, Tourism Currents, Tourism Marketing on the Web, Travel and Travel Media, Web Communications
For a fun update on the week’s news in travel, you might enjoy the “This Week in Travel” podcast. I was on this past week as a guest for Episode #73 The Travel Blog Game, and hosts Chris Christensen, Gary Arndt and Jen Leo plus my fellow guest... by Sheila Scarborough | Feb 15, 2011 | Economic Development, Facebook, Web Communications
You may have noticed that Facebook Pages have a different layout – they look more like personal profiles and you can do some new things while acting administratively as a Page. For an excellent summary of the changes, see Aliza Sherman’s How Brands Can...