by Sheila Scarborough | Jan 23, 2023 | Blogs, Google Analytics, Tourism Currents
I noticed something when I started doing a better job of tracking our Google Analytics data at Tourism Currents. Our most popular blog posts in the last year were all very focused, rather niche topics. There weren’t a huge number of people looking for these... 
by Sheila Scarborough | Oct 17, 2022 | Economic Development, Instagram, Web Communications, YouTube
In a recent Main Street America member forum post, someone asked the group how to attract Millennials and Gen Z to Small Business Saturday, which is an annual event that encourages people to shop independent, locally-owned small businesses on the Saturday after... by Sheila Scarborough | Oct 30, 2011 | Blogs, Life-hacking and Tips for Better Living, Web Communications
How do you keep up (or even better, stay ahead) in a fast-moving environment? You pay attention to the important things, while everyone else gets sucked into a noise vortex and wastes time on the unimportant. BusinessWeek had a cover story in April 2005 – yes,... by Sheila Scarborough | Oct 22, 2011 | Blogs, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media, Twitter, Web Communications
In the wildly diverse and ever-growing world of bloggers and other online publishers, how do you sort through the stack to find the ones who interest you? The ideas below were adapted from a comment of mine on the SpinSucks post “Blogger Outreach: Three Steps to... by Sheila Scarborough | Mar 25, 2011 | Economic Development, Facebook, Web Communications
At a recent gathering for some Chamber of Commerce staff, I heard one of them say that his boss is rather dismissive of any time spent on the Chamber’s Facebook Page, yet if the Chamber is not successful on Facebook, that is seen as a failure. Rock, meet Hard...