by Sheila Scarborough | Feb 18, 2011 | Economic Development, Hospitality and Hotels, Internet radio and audio, Tourism Currents, Tourism Marketing on the Web, Travel and Travel Media, Web Communications
For a fun update on the week’s news in travel, you might enjoy the “This Week in Travel” podcast. I was on this past week as a guest for Episode #73 The Travel Blog Game, and hosts Chris Christensen, Gary Arndt and Jen Leo plus my fellow guest... by Sheila Scarborough | Feb 15, 2011 | Economic Development, Facebook, Web Communications
You may have noticed that Facebook Pages have a different layout – they look more like personal profiles and you can do some new things while acting administratively as a Page. For an excellent summary of the changes, see Aliza Sherman’s How Brands Can... by Sheila Scarborough | Feb 6, 2011 | Economic Development, Hutchinson KS Blogger Tour, Meetings and Conferences, Travel and Travel Media
After our great experience holding the 140 Characters Conference Small Town in the restored Fox Theatre in Hutchinson, Kansas, I began thinking about how small towns with the right timing, venue, networks and entrepreneurial spirit can host more tech- and social... by Sheila Scarborough | Jan 14, 2011 | Economic Development, Tourism Marketing on the Web, Travel and Travel Media
So simple, so straightforward, but I don’t see it often enough. Integrate your on- and off-line destination marketing efforts. Make sure that people can find you, wherever you have a presence. This card is the brainchild of Sarah Page, a Texas Social Media Award... by Sheila Scarborough | Aug 5, 2010 | Economic Development, Tourism Marketing on the Web, Travel and Travel Media, Web Communications
Not having a website in 2010 is akin to not having a telephone number. Why would you make it hard for customers to find you? Why would you cede your online presence to TripAdvisor, UrbanSpoon, Yelp or Merchant Circle? That’s what I find when I Google you and you...