Sheila Scarborough
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Dangling the velvet rope for press trip and fam tour invites

by Sheila Scarborough | Sep 13, 2011 | Blogs, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media, Web Communications

Want to know how NOT to invite writers to your press trip or fam (familiarization) tour?  This guest post by Kara S. Williams will lay it out for you…. The Bait A couple of weeks ago, I received an email with the subject line, “An Exclusive Invitation to [resort...

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