by Sheila Scarborough | Apr 7, 2021 | Facebook, Tourism Marketing on the Web, Twitter, Web Communications
(Second in a series – the first post is about no budget destination marketing on YouTube and Pinterest and the third one is tourism marketing with no budget on LinkedIn and your blog.) Sometimes your budget is cut and there’s just no money for ads, or not... 
by Sheila Scarborough | Apr 6, 2020 | Facebook, Web Communications
Have you ever gotten rude Facebook comments, and wondered how to handle Facebook Page trolls… or obnoxious people online, in general? I gave this topic some thought after seeing a classic case of poor digital behavior in the comments on the Experience Grand... 
by Sheila Scarborough | Mar 18, 2017 | Better Online Content series, Facebook, Photos and Images, Tourism Marketing on the Web, Web Communications
(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) For a more immersive online visual experience, you’ll be glad to know that it’s... 
by Sheila Scarborough | Dec 2, 2016 | Facebook, Tourism Currents, Web Communications
Boy, I hate just stumbling without warning on the demise of a favorite feature…. I was a big fan of setting up Facebook Interest Lists of the Pages run by Tourism Currents clients and prospective clients. Such lists meant that I could click one link on my... 
by Sheila Scarborough | Oct 17, 2016 | Facebook, Web Communications
Is it worth the time and effort for a B2B (business to business) brand, consultant, or staff team to maintain an active Facebook Page, on top of other social media demands? It might be, if you get a lot of good business from personal referrals and word-of-mouth. Here...