Sheila Scarborough
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Dangling the velvet rope for press trip and fam tour invites

by Sheila Scarborough | Sep 13, 2011 | Blogs, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media, Web Communications

Want to know how NOT to invite writers to your press trip or fam (familiarization) tour?  This guest post by Kara S. Williams will lay it out for you…. The Bait A couple of weeks ago, I received an email with the subject line, “An Exclusive Invitation to [resort...

Bloggers and cookie-cutter press trips

by Sheila Scarborough | May 10, 2011 | Reaching out to bloggers and travel media, Travel and Travel Media, Web Communications

How to best incorporate bloggers and online publishers into standard press trips/fam tours is an ongoing item of discussion in many tourism circles. I’m seeing more and more interest by bloggers in constructing individual fams directly with CVBs and DMOs, rather...

Nope, I’m busy; the press trip that won’t happen

by Sheila Scarborough | Oct 25, 2010 | Reaching out to bloggers and travel media, Travel and Travel Media

I got an email invite on 24 September for a press trip/fam (familiarization) tour in early November. Y’all know I’m not much into group fams, right? Right. Bunch of people mostly looking at the same stuff, on a forced timetable and usually little or no...

What do new FTC blogging rules mean for press trips and fam tours?

by Sheila Scarborough | Oct 6, 2009 | Blogs, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media, Web Communications

The Federal Trade Commission (FTC) has issued clarification on new rules designed to force more complete disclosure of payments, freebies, endorsements and product review procedures on blogs. Here is the FTC file (a PDF) for download. Updated – here is a more...

Are blogger fam trips a good idea or are they Jurassic PR?

by Sheila Scarborough | Jun 9, 2009 | Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media

The familiarization trip/press trip or “fam tour” (I’ll use the terms interchangeably here) is a warhorse staple in the tourism public relations and marketing arsenal. It means that you bring writers and other media people to your destination, pay...
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