Sheila Scarborough
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Not saying something negative is still saying something

by Sheila Scarborough | Jul 7, 2013 | Blogs, Hospitality and Hotels, Reaching out to bloggers and travel media, Travel and Travel Media, Web Communications

This comment in a Facebook Group is why I worry about objective coverage from press trips and fam tours: Travel blogger: “We had a AWFUL stay at a well-known place. I told the PR person that I could write about it honestly and it wasn’t going to be pretty...

NMX BlogWorld New York 2012 wrap-up: press trips, ROI, goofs and serious blogging

by Sheila Scarborough | Jun 14, 2012 | Blogs, Meetings and Conferences, Reaching out to bloggers and travel media, Web Communications

After a whirlwind week in Manhattan at the East Coast version of New Media Expo/NMX presented by BlogWorld (NMX is the new name for BlogWorld & New Media Expo) here are a few takeaways that you may find useful: ** From our Tourism Currents and Culinary Media...
The secret sauce for invites to press trips or fam tours

The secret sauce for invites to press trips or fam tours

by Sheila Scarborough | Aug 26, 2011 | Blogs, Reaching out to bloggers and travel media, Travel and Travel Media

If you are a blogger, here is how you develop a professional reputation to catch the eye of tourism and hospitality organizations that offer press trips and fam (familiarization) tours…. Start in your own town. Yes, start with the assets right under your nose....

Who has the chops for the goodies?

by Sheila Scarborough | Jan 20, 2011 | Blogs, Reaching out to bloggers and travel media, Travel and Travel Media, Web Communications

Two observations bracketing my day today: Bloggers as Moochers This morning on Twitter, I noted (tweeting as @TourismCurrents) a press trip announcement for Southern city B&Bs that wants writers with letters of assignment from print publications with...

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About Sheila

  • About Your Guide
  • Professional Speaker
  • Sheila’s Guide to the Good Stuff

More From Sheila

  • Book: The Elastic Waist Entrepreneur
  • Pitching me, and my disclosure policy

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