Sheila Scarborough
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Are blogger fam trips a good idea or are they Jurassic PR?

by Sheila Scarborough | Jun 9, 2009 | Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media

The familiarization trip/press trip or “fam tour” (I’ll use the terms interchangeably here) is a warhorse staple in the tourism public relations and marketing arsenal. It means that you bring writers and other media people to your destination, pay...

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