by Sheila Scarborough | Oct 29, 2013 | Blogs, Reaching out to bloggers and travel media, Twitter, Web Communications
It seems to be a hot topic – connecting with bloggers for online media coverage – so below are some thoughts from my recent stint co-hosting a #blogchat on blogger outreach (#blogchat is one of the first and biggest regularly-scheduled chats on Twitter)...
by Sheila Scarborough | Jul 9, 2013 | Instagram, Mobile, Photos and Images, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media, Web Communications
While I think it’s a given that tourism organizations should connect with their local bloggers – just as they should know the local print, TV, and radio media people – it’s also important to remember that social media influence goes beyond...
by Sheila Scarborough | Oct 22, 2011 | Blogs, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media, Twitter, Web Communications
In the wildly diverse and ever-growing world of bloggers and other online publishers, how do you sort through the stack to find the ones who interest you? The ideas below were adapted from a comment of mine on the SpinSucks post “Blogger Outreach: Three Steps to...
by Sheila Scarborough | Jun 28, 2011 | Reaching out to bloggers and travel media, Tourism Currents, Travel and Travel Media, Web Communications
Where are the bloggers who might be a good fit for your destination or attraction, and how in the world do you find them, sort them out and connect with them? How can you best reach out to online publishers who can become champions for you? We’re offering a...
by Sheila Scarborough | Jul 28, 2009 | Blogs, Reaching out to bloggers and travel media, Travel and Travel Media, Web Communications
Many tourism organizations have asked me lately how they can find bloggers (and others active in social media) who might be interested in covering their destinations. I thought it would be helpful to write up a quick reference list. First, thanks for asking, because...
