by Sheila Scarborough | Nov 10, 2012 | Better Online Content series, Blogs, Photos and Images, Web Communications
(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) “I found just the photo I needed on Google Images,” she said. “Did you have... by Sheila Scarborough | Jun 15, 2011 | Tourism Currents, Travel and Travel Media, Web Communications
From the beginning, business partner Becky McCray and I talked about developing not only our Tourism Currents course, but eventually an online “mall of services and products” tied to social media education for tourism-related organizations. Most would be... by Sheila Scarborough | Feb 4, 2011 | Facebook, Hospitality and Hotels, Photos and Images, Twitter, Video, Web Communications
When someone asks me about social media in the hospitality industry, I usually mention the Roger Smith Hotel in New York, AJ Bombers restaurant in Milwaukee and the blog written by Hawaii-based Outrigger Hotels. Then I wish that I knew more examples. That problem was... by Sheila Scarborough | Jan 1, 2010 | Photos and Images, Reaching out to bloggers and travel media, Travel and Travel Media, Video, Web Communications
Yesterday, I sat down and began writing a post for one of my two travel blogs. It was a post topic that I’d been meaning to cover for years, an annual January literary event at a museum. Every year I’d blow it and forget to write the post until it was too... by Sheila Scarborough | Dec 25, 2009 | Photos and Images, Web Communications
If you have an account on the Flickr photo-sharing site – like the Pacific Aviation Museum in Honolulu, Hawaii or South African Tourism – it’s easy to make one of your sets of pictures into a little rotating gallery. You can do this in a number of...