by Sheila Scarborough | Jun 5, 2010 | Video, Web Communications
Just released yesterday: a 31 second video from Florida tourism that encourages visitors to check the Florida Now site for real-time updates on beach conditions (an example of using social media for crisis communications.) The gist is that there are hundreds of miles... by Sheila Scarborough | May 18, 2010 | Travel and Travel Media, Web Communications, Websites
One of the best uses of social media is to engage the public directly, with the latest information available, when there is a crisis. The Visit Florida tourism organization (a pretty well-oiled machine even without a crisis!) is harnessing the power of webcams, photos...