Sheila Scarborough
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The 2 things you must do for online marketing

The 2 things you must do for online marketing

by Sheila Scarborough | Aug 4, 2016 | Economic Development, Facebook, Tourism Marketing on the Web, Web Communications

What if your time for online marketing is incredibly limited, and the boss or powers-that-be simply will not budget for another staff member, or even part-time freelance/contract assistance? What do you absolutely HAVE to do to avoid being invisible online? What can...

How to increase the SEO and social media impact of video

by Sheila Scarborough | Oct 1, 2013 | Better Online Content series, Video, Web Communications

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) Let’s say you have a nice, short video of places to see and things to do in your mostly...

Protect your online reputation by listening and responding

by Sheila Scarborough | Jun 11, 2013 | Meetings and Conferences, Web Communications

Your online reputation built on many things, including the impression people get when they search for you and/or your business, organization or destination online. All of those reputation management services you read about don’t do anything mysterious; they...

Why right click is wrong: proper use of online photos and images

by Sheila Scarborough | Nov 10, 2012 | Better Online Content series, Blogs, Photos and Images, Web Communications

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) “I found just the photo I needed on Google Images,” she said. “Did you have...

One thing you can do today for better SEO

by Sheila Scarborough | Jul 24, 2012 | Photos and Images, Video

Need to do something right NOW to improve where your destination or attraction shows up in search engine results? Do this:  title, describe and tag your online photos and video. Why? Because particularly for Google, universal search brings back a basket of results for...
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About Sheila

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