by Sheila Scarborough | Jan 28, 2016 | Better Online Content series, Instagram, Photos and Images, Tourism Marketing on the Web, Twitter, Web Communications
(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) If you’re a marketing communications person who wants to connect with new customers,... by Sheila Scarborough | Dec 9, 2013 | Instagram, Photos and Images, Web Communications
In a social media marketing Group on LinkedIn, I noticed this question recently: “What is the best way to get the most views on [photo-sharing app] Instagram? I know to # [hashtag] certain things that tend to get the most activity, but it’s hard for me to... 
by Sheila Scarborough | Jul 9, 2013 | Instagram, Mobile, Photos and Images, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media, Web Communications
While I think it’s a given that tourism organizations should connect with their local bloggers – just as they should know the local print, TV, and radio media people – it’s also important to remember that social media influence goes beyond... by Sheila Scarborough | Apr 11, 2013 | Blogs, Meetings and Conferences, Reaching out to bloggers and travel media, Tourism Currents, Tourism Marketing on the Web, Travel and Travel Media
To find travel bloggers (or any niche group) you need to go where they are, both on- and offline hangout spots. Of course, don’t be that annoying, sales-y, pushy person once you get there, but I digress…. Since I started travel blogging in February 2006... by Sheila Scarborough | Oct 19, 2009 | Meetings and Conferences, Twitter, Web Communications
For the past few weeks, I’ve been globe-trotting….well, more accurately, Continental-U.S.-hopping. I’ve been keeping an eye on the action at state tourism conferences for Virginia, Ohio, Missouri and Texas, ESTO (Educational Seminar for Tourism) in...