Sheila Scarborough
  • About Sheila
  • Professional Speaker
  • Sheila’s Guide to the Good Stuff
Select Page

This is how hotels and tourism folks screw up social media

by Sheila Scarborough | Oct 24, 2016 | Hospitality and Hotels, Tourism Marketing on the Web, Web Communications

I’m in a big city for a conference. My original hotel plans for my last night in this city fell through – a local college football game drove up prices in my preferred area to insane levels that I would not pay. There is another hotel available not too far...
Best times to post on social media

Best times to post on social media

by Sheila Scarborough | Aug 5, 2014 | Better Online Content series, Facebook, Twitter, Web Communications

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) There are a lot of blog posts and articles telling people about the “best” times to...
4 tips to improve your CVB or DMO LinkedIn Company Page

4 tips to improve your CVB or DMO LinkedIn Company Page

by Sheila Scarborough | Mar 4, 2014 | Hospitality and Hotels, LinkedIn, Meetings and Conferences, Web Communications

It is your organization’s public storefront on the oldest and biggest social network for business, with over 277 million people in 200+ countries. It’s a LinkedIn Company Page, and too many of them are sad, pathetic, ignored bits of online real estate....

Trying LinkedIn Sponsored Posts

by Sheila Scarborough | Jan 7, 2014 | LinkedIn, Web Communications

Similar to my past experience using coupons to experiment with Facebook advertising, I took a $50 coupon for free LinkedIn ads to build a small Sponsored Post campaign for our Tourism Currents Company Page. We chose to show the post in the LinkedIn News Feeds of a...

4 travel ad QR code failures and how to fix them

by Sheila Scarborough | Sep 30, 2013 | Mobile, Web Communications

Lots of tourism organizations spend money to be included in a print newspaper travel advertising insert. If you can prove that it works for your destination, more power to you, but all I ask is that you hold print to the same ROI standards as anything else you do in...
« Older Entries

Search this site

Want to get posts via email whenever I publish?

Pop your name and email address into the boxes to subscribe.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

Topics

About Sheila

  • About Your Guide
  • Professional Speaker
  • Sheila’s Guide to the Good Stuff

More From Sheila

  • Book: The Elastic Waist Entrepreneur
  • Pitching me, and my disclosure policy

Other Places to Find Sheila

  • Perceptive Travel
  • Tourism Currents
  • Tourism Currents on FB
  • Tourism Currents on LI

Make Contact

  • Via email
  • On Twitter
  • On Instagram
  • Facebook
  • Twitter
  • Instagram

Designed by Elegant Themes | Powered by WordPress