by Sheila Scarborough | May 19, 2020 | Photos and Images, Pinterest, Tourism Marketing on the Web, Video, Web Communications, YouTube
(First post in a series. Second post is no budget marketing on Facebook and Twitter, and the third one is tourism marketing with no budget on LinkedIn and your blog.) Sometimes, your digital destination marketing budget gets whacked, maybe even all the way down to...
by Sheila Scarborough | May 31, 2019 | Tourism Marketing on the Web, Web Communications
We are all trying to figure out how to get things done as efficiently as possible. The important thing to remember about publishing online and on social media is that it is a never-ending, greedy maw of demand … if you want to stay competitive and visible. That...
by Sheila Scarborough | Dec 6, 2018 | Tourism Currents, Tourism Marketing on the Web, Web Communications
Sometimes the best way to figure out how to teach someone to do something is to struggle to do it yourself. At Tourism Currents, we’ve hammered away for FOREVER about the importance of having some sort of content plan or editorial calendar for your destination...
by Sheila Scarborough | Aug 6, 2018 | Blogs, Life-hacking and Tips for Better Living, Meetings and Conferences, Travel and Travel Media, Web Communications
Is the grind getting to you? Has the blogging inspiration muse deserted you? Are you, like me, trying to figure out how to avoid blogger burnout? Here’s a summary of my presentation on this topic for the Building Community Midwest Travel Bloggers conference …...
by Sheila Scarborough | Nov 7, 2017 | Web Communications
Someone asked me recently about different aspects of automating one’s online presence….automating content marketing, of course, but also “automating my network.” Specifically, this person asked: “What do you do to automate those [social...
