Sheila Scarborough
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The napkin holder as integrated marketing communications

by Sheila Scarborough | Oct 14, 2010 | Economic Development, Facebook, Twitter, Web Communications

Connect the offline and the online, and you have yourself a more effective means of communicating with your customers. Many of this sandwich/coffee shop’s clients sit in front of these napkin holders with either a laptop or a smartphone, or both.  Why not show...

Who should handle social media work?

by Sheila Scarborough | Jun 1, 2010 | Web Communications

Some food for thought: One of the most retweeted items from the May 2010 PRSA Travel and Tourism conference in Aspen, Colorado was this tweet from @CoTravelGirl: “One of the most frequent phrase[s] at #travelprsa: ‘Don’t give your social media...

For better video and photos, go get a tripod

by Sheila Scarborough | Mar 2, 2010 | Life-hacking and Tips for Better Living, Photos and Images, Video, Web Communications

A follow-up to my earlier post about not getting an HD video camera till you know what you’re getting into…. I have been practically welded to my tripod (a three-legged Sunpak 6060) for the last few weeks as I’ve shot video (and still photos to...

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About Sheila

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