by Sheila Scarborough | Mar 18, 2017 | Better Online Content series, Facebook, Photos and Images, Tourism Marketing on the Web, Web Communications
(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) For a more immersive online visual experience, you’ll be glad to know that it’s... 
by Sheila Scarborough | Dec 4, 2012 | Better Online Content series, Video, Web Communications
(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) If you’ve read S.C. Gwynne’s excellent Empire of the Summer Moon: Quanah Parker and... by Sheila Scarborough | Nov 10, 2012 | Better Online Content series, Blogs, Photos and Images, Web Communications
(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) “I found just the photo I needed on Google Images,” she said. “Did you have... by Sheila Scarborough | Oct 18, 2012 | Meetings and Conferences, Mobile, Photos and Images, Web Communications
I know, tough gig when you have to go to Hawaii to speak, right? Thanks very much to Technology News Bytes for inviting me out to Honolulu for the Hawaii Social Media Summit; there was a diverse and interesting speaker lineup (including the wonderful Nathan Kam and... by Sheila Scarborough | Jul 24, 2012 | Photos and Images, Video
Need to do something right NOW to improve where your destination or attraction shows up in search engine results? Do this: title, describe and tag your online photos and video. Why? Because particularly for Google, universal search brings back a basket of results for...