by Sheila Scarborough | Jul 9, 2013 | Instagram, Mobile, Photos and Images, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media, Web Communications
While I think it’s a given that tourism organizations should connect with their local bloggers – just as they should know the local print, TV, and radio media people – it’s also important to remember that social media influence goes beyond... by Sheila Scarborough | Apr 29, 2013 | Blogs, Web Communications
Some influential online communicators either don’t have a blog or it’s pretty dormant. Their channels are elsewhere. They might be big on Facebook, or very active on Twitter, or photo powerhouses on Flickr and Instagram, or busy with LinkedIn, but a blog... by Sheila Scarborough | Apr 27, 2011 | Economic Development, Hospitality and Hotels, Meetings and Conferences, Reaching out to bloggers and travel media, Tourism Currents, Travel and Travel Media
Remember how (as Tourism Currents) we set up and ran the first-ever Tourism track at the 2010 BlogWorld online publishing conference? How we said that you have to go where the geeks are to connect with tech-savvy travelers, and that an event like BlogWorld can... by Sheila Scarborough | Jan 20, 2011 | Blogs, Reaching out to bloggers and travel media, Travel and Travel Media, Web Communications
Two observations bracketing my day today: Bloggers as Moochers This morning on Twitter, I noted (tweeting as @TourismCurrents) a press trip announcement for Southern city B&Bs that wants writers with letters of assignment from print publications with... by Sheila Scarborough | Dec 3, 2010 | Reaching out to bloggers and travel media, Travel and Travel Media, Web Communications
Thanks very much to marketing expert Simon Salt for some dynamite thoughts in his 3 Myths of Social Media Influence. The title I’ve given this post pretty much sums up the myths. You should take a sec and click through to read his work…. Simon nails the...