by Sheila Scarborough | Jan 28, 2016 | Better Online Content series, Instagram, Photos and Images, Tourism Marketing on the Web, Twitter, Web Communications
(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) If you’re a marketing communications person who wants to connect with new customers,...
by Sheila Scarborough | Dec 9, 2013 | Instagram, Photos and Images, Web Communications
In a social media marketing Group on LinkedIn, I noticed this question recently: “What is the best way to get the most views on [photo-sharing app] Instagram? I know to # [hashtag] certain things that tend to get the most activity, but it’s hard for me to...
by Sheila Scarborough | Jul 9, 2013 | Instagram, Mobile, Photos and Images, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media, Web Communications
While I think it’s a given that tourism organizations should connect with their local bloggers – just as they should know the local print, TV, and radio media people – it’s also important to remember that social media influence goes beyond...
by Sheila Scarborough | Feb 19, 2013 | Instagram, Mobile, Photos and Images, Web Communications
Here’s a forum question that I saw recently from a smart but very busy destination marketing professional. Does it sound like your situation? Q: I am, I’m afraid, woefully slow on jumping on the Instagram bandwagon. How do I go about setting up one for my...
by Sheila Scarborough | Oct 18, 2012 | Instagram, Meetings and Conferences, Mobile, Photos and Images, Web Communications
I know, tough gig when you have to go to Hawaii to speak, right? Thanks very much to Technology News Bytes for inviting me out to Honolulu for the Hawaii Social Media Summit; there was a diverse and interesting speaker lineup (including the wonderful Nathan Kam and...
