Sheila Scarborough
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4 tips to improve your CVB or DMO LinkedIn Company Page

4 tips to improve your CVB or DMO LinkedIn Company Page

by Sheila Scarborough | Mar 4, 2014 | Hospitality and Hotels, LinkedIn, Meetings and Conferences, Web Communications

It is your organization’s public storefront on the oldest and biggest social network for business, with over 277 million people in 200+ countries. It’s a LinkedIn Company Page, and too many of them are sad, pathetic, ignored bits of online real estate....

Trying LinkedIn Sponsored Posts

by Sheila Scarborough | Jan 7, 2014 | LinkedIn, Web Communications

Similar to my past experience using coupons to experiment with Facebook advertising, I took a $50 coupon for free LinkedIn ads to build a small Sponsored Post campaign for our Tourism Currents Company Page. We chose to show the post in the LinkedIn News Feeds of a...

Sample rules for a LinkedIn Group

by Sheila Scarborough | Feb 7, 2012 | LinkedIn, Web Communications

LinkedIn Groups could be a lot more valuable to their members if there weren’t so many jerks – or genuinely clueless people – showing up who only drop links to their own blog posts, or promote their own webinars. Call me crazy, but…. There...

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About Sheila

  • About Your Guide
  • Professional Speaker
  • Sheila’s Guide to the Good Stuff

More From Sheila

  • Book: The Elastic Waist Entrepreneur
  • Pitching me, and my disclosure policy

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  • Tourism Currents on LI

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