Sheila Scarborough
  • About Sheila
  • Professional Speaker
  • Sheila’s Guide to the Good Stuff
Select Page
Long tail search means you fill the gaps

Long tail search means you fill the gaps

by Sheila Scarborough | Jan 23, 2023 | Blogs, Google Analytics, Tourism Currents

I noticed something when I started doing a better job of tracking our Google Analytics data at Tourism Currents. Our most popular blog posts in the last year were all very focused, rather niche topics. There weren’t a huge number of people looking for these...
Start here to attract Millennial and Gen Z shoppers for Small Business Saturday

Start here to attract Millennial and Gen Z shoppers for Small Business Saturday

by Sheila Scarborough | Oct 17, 2022 | Economic Development, Instagram, Web Communications, YouTube

  In a recent Main Street America member forum post, someone asked the group how to attract Millennials and Gen Z to Small Business Saturday, which is an annual event that encourages people to shop independent, locally-owned small businesses on the Saturday after...
Strong individually, strong collectively

Strong individually, strong collectively

by Sheila Scarborough | Nov 8, 2015 | Economic Development, Facebook, Tourism Currents, Tourism Marketing on the Web

One of my Tourism Currents business partner Leslie McLellan’s favorite quotes is this one…. “It’s the CVB, Tourist Board, or Chamber’s job to get people to your town. It is YOUR job to get them through your door.” Leslie and I are...
Making the cultural arts work for your community

Making the cultural arts work for your community

by Sheila Scarborough | Jun 3, 2015 | Economic Development

Although there are examples and case studies about how the arts can revitalize a town, you probably have anecdotal evidence from your own experiences, too. What is often the first step to a downtown renewal? Artists and creative types move in because the rent is...

Travel Post Friday: Billy’s Downtown Diner

by Sheila Scarborough | Nov 25, 2011 | Economic Development, Hospitality and Hotels, Travel and Travel Media, Travel Post Friday

This is Billy Kounoupis, owner of the most excellent, most “not your ordinary diner” – Billy’s Downtown Diner in Bethlehem, Pennsylvania, in the Lehigh Valley. After a recent speaking engagement for the regional tourism organization, I asked my...
« Older Entries

Search this site

Want to get posts via email whenever I publish?

Pop your name and email address into the boxes to subscribe.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

Topics

About Sheila

  • About Your Guide
  • Professional Speaker
  • Sheila’s Guide to the Good Stuff

More From Sheila

  • Book: The Elastic Waist Entrepreneur
  • Pitching me, and my disclosure policy

Other Places to Find Sheila

  • Perceptive Travel
  • Tourism Currents
  • Tourism Currents on FB
  • Tourism Currents on LI

Make Contact

  • Via email
  • On Twitter
  • On Instagram
  • Facebook
  • Twitter
  • Instagram

Designed by Elegant Themes | Powered by WordPress