by Sheila Scarborough | Jan 23, 2023 | Blogs, Google Analytics, Tourism Currents
I noticed something when I started doing a better job of tracking our Google Analytics data at Tourism Currents. Our most popular blog posts in the last year were all very focused, rather niche topics. There weren’t a huge number of people looking for these... 
by Sheila Scarborough | Oct 17, 2022 | Economic Development, Instagram, Web Communications, YouTube
In a recent Main Street America member forum post, someone asked the group how to attract Millennials and Gen Z to Small Business Saturday, which is an annual event that encourages people to shop independent, locally-owned small businesses on the Saturday after... 
by Sheila Scarborough | Nov 8, 2015 | Economic Development, Facebook, Tourism Currents, Tourism Marketing on the Web
One of my Tourism Currents business partner Leslie McLellan’s favorite quotes is this one…. “It’s the CVB, Tourist Board, or Chamber’s job to get people to your town. It is YOUR job to get them through your door.” Leslie and I are... 
by Sheila Scarborough | Jun 3, 2015 | Economic Development
Although there are examples and case studies about how the arts can revitalize a town, you probably have anecdotal evidence from your own experiences, too. What is often the first step to a downtown renewal? Artists and creative types move in because the rent is... by Sheila Scarborough | Nov 25, 2011 | Economic Development, Hospitality and Hotels, Travel and Travel Media, Travel Post Friday
This is Billy Kounoupis, owner of the most excellent, most “not your ordinary diner” – Billy’s Downtown Diner in Bethlehem, Pennsylvania, in the Lehigh Valley. After a recent speaking engagement for the regional tourism organization, I asked my...