Sheila Scarborough
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Why email marketing? Because YOU own your email list, not Mr. Zuckerberg.

Why email marketing? Because YOU own your email list, not Mr. Zuckerberg.

by Sheila Scarborough | Apr 4, 2022 | Email Marketing, Web Communications

At one of my social media and digital marketing breakout sessions for the NTA (National Tour Association) Contact conference for tour operators and tourism marketers, a person in the audience asked, “So, let’s say I have 10 minutes to do something in...
Do we underestimate the culture change needed for success?

Do we underestimate the culture change needed for success?

by Sheila Scarborough | Dec 19, 2017 | Tourism Currents, Tourism Marketing on the Web, Web Communications

I am trying to get more comfortable with the how-to of business sales, so I subscribe to Anthony Iannarino’s Sales Blog newsletter. I met him years ago at a conference when he was just starting his blog, and I appreciate his approach to salesmanship, which...
Facebook Interest Lists are going away

Facebook Interest Lists are going away

by Sheila Scarborough | Dec 2, 2016 | Facebook, Tourism Currents, Web Communications

  Boy, I hate just stumbling without warning on the demise of a favorite feature…. I was a big fan of setting up Facebook Interest Lists of the Pages run by Tourism Currents clients and prospective clients. Such lists meant that I could click one link on my...

This is how hotels and tourism folks screw up social media

by Sheila Scarborough | Oct 24, 2016 | Hospitality and Hotels, Tourism Marketing on the Web, Web Communications

I’m in a big city for a conference. My original hotel plans for my last night in this city fell through – a local college football game drove up prices in my preferred area to insane levels that I would not pay. There is another hotel available not too far...
The 2 things you must do for online marketing

The 2 things you must do for online marketing

by Sheila Scarborough | Aug 4, 2016 | Economic Development, Facebook, Tourism Marketing on the Web, Web Communications

What if your time for online marketing is incredibly limited, and the boss or powers-that-be simply will not budget for another staff member, or even part-time freelance/contract assistance? What do you absolutely HAVE to do to avoid being invisible online? What can...
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About Sheila

  • About Your Guide
  • Professional Speaker
  • Sheila’s Guide to the Good Stuff

More From Sheila

  • Book: The Elastic Waist Entrepreneur
  • Pitching me, and my disclosure policy

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