by Sheila Scarborough | Apr 4, 2022 | Email Marketing, Web Communications
At one of my social media and digital marketing breakout sessions for the NTA (National Tour Association) Contact conference for tour operators and tourism marketers, a person in the audience asked, “So, let’s say I have 10 minutes to do something in... 
by Sheila Scarborough | Dec 19, 2017 | Tourism Currents, Tourism Marketing on the Web, Web Communications
I am trying to get more comfortable with the how-to of business sales, so I subscribe to Anthony Iannarino’s Sales Blog newsletter. I met him years ago at a conference when he was just starting his blog, and I appreciate his approach to salesmanship, which... 
by Sheila Scarborough | Dec 2, 2016 | Facebook, Tourism Currents, Web Communications
Boy, I hate just stumbling without warning on the demise of a favorite feature…. I was a big fan of setting up Facebook Interest Lists of the Pages run by Tourism Currents clients and prospective clients. Such lists meant that I could click one link on my... by Sheila Scarborough | Oct 24, 2016 | Hospitality and Hotels, Tourism Marketing on the Web, Web Communications
I’m in a big city for a conference. My original hotel plans for my last night in this city fell through – a local college football game drove up prices in my preferred area to insane levels that I would not pay. There is another hotel available not too far... 
by Sheila Scarborough | Aug 4, 2016 | Economic Development, Facebook, Tourism Marketing on the Web, Web Communications
What if your time for online marketing is incredibly limited, and the boss or powers-that-be simply will not budget for another staff member, or even part-time freelance/contract assistance? What do you absolutely HAVE to do to avoid being invisible online? What can...