Sheila Scarborough
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Following my own advice about New Year’s resolutions

by Sheila Scarborough | Jan 2, 2014 | Life-hacking and Tips for Better Living

Measuring data can help you determine whether you’re reaching goals that you’ve set for yourself or your organization. No kidding, right? Then why have I never applied that to my own goal-setting for the new year? Honestly, I could Xerox (or if you prefer,...

How I know you’re full of it about ROI

by Sheila Scarborough | Jun 19, 2012 | Blogs, Reaching out to bloggers and travel media, Web Communications

I’m getting cranky about how some folks misuse the acronym ROI (Return on Investment) particularly with regard to the ROI of social media and bloggers. ROI is a mathematical formula, with results usually expressed as a percentage. Nothing more, nothing less....

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About Sheila

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  • Book: The Elastic Waist Entrepreneur
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