Sheila Scarborough
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Content marketing for tourism sales

Content marketing for tourism sales

by Sheila Scarborough | Sep 28, 2015 | Blogs, Meetings and Conferences, Tourism Marketing on the Web, Web Communications

I’ve been doing more workshops lately about how tourism organization sales staffs can connect with meeting and event planners on social media, and this includes some discussion about content marketing through a meetings-focused, B2B blog in addition to their...

Should you have separate social media accounts for Convention Services?

by Sheila Scarborough | Nov 18, 2013 | Meetings and Conferences, Web Communications

As social media becomes simply a way to communicate in the tourism and hospitality industries and no longer some exotic new thing, many CVBs (Convention and Visitors Bureaus) and DMOs (Destination Marketing Organizations) are talking about whether they should set up...

How did this happen? I’m a meeting planner

by Sheila Scarborough | Apr 10, 2012 | Hospitality and Hotels, Meetings and Conferences

I’m not a professional meeting planner and don’t particularly want to become one, but since joining the National Board of Directors for the AWC (Association for Women in Communications) I’ve found myself on a team that is researching venues and...

Rural geeks, you are not alone. Here is your tribe….

by Sheila Scarborough | Sep 12, 2011 | Economic Development, Meetings and Conferences, Twitter, Web Communications

For those who are not surrounded by like-minded people (whether you’re into chess, growing roses or technology) the world can feel like a lonely place. “Am I the only one who understands chess problems like Allumwandlung and Maximummer and Zepler...

9 tips for following conference Twitter hashtags

by Sheila Scarborough | Aug 30, 2011 | Meetings and Conferences, Twitter, Web Communications

One of the best social networks for professional development is Twitter. It is not only an extraordinarily fast news grapevine, but with hour-long knowledge tsunamis like #tourismchat you can get a whole lot of helpful information without paying a dime for it or...
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