by Sheila Scarborough | Sep 28, 2015 | Blogs, Meetings and Conferences, Tourism Marketing on the Web, Web Communications
I’ve been doing more workshops lately about how tourism organization sales staffs can connect with meeting and event planners on social media, and this includes some discussion about content marketing through a meetings-focused, B2B blog in addition to their... by Sheila Scarborough | Nov 18, 2013 | Meetings and Conferences, Web Communications
As social media becomes simply a way to communicate in the tourism and hospitality industries and no longer some exotic new thing, many CVBs (Convention and Visitors Bureaus) and DMOs (Destination Marketing Organizations) are talking about whether they should set up... by Sheila Scarborough | Apr 10, 2012 | Hospitality and Hotels, Meetings and Conferences
I’m not a professional meeting planner and don’t particularly want to become one, but since joining the National Board of Directors for the AWC (Association for Women in Communications) I’ve found myself on a team that is researching venues and... by Sheila Scarborough | Sep 12, 2011 | Economic Development, Meetings and Conferences, Twitter, Web Communications
For those who are not surrounded by like-minded people (whether you’re into chess, growing roses or technology) the world can feel like a lonely place. “Am I the only one who understands chess problems like Allumwandlung and Maximummer and Zepler... by Sheila Scarborough | Aug 30, 2011 | Meetings and Conferences, Twitter, Web Communications
One of the best social networks for professional development is Twitter. It is not only an extraordinarily fast news grapevine, but with hour-long knowledge tsunamis like #tourismchat you can get a whole lot of helpful information without paying a dime for it or...