by Sheila Scarborough | Sep 30, 2013 | Mobile, Web Communications
Lots of tourism organizations spend money to be included in a print newspaper travel advertising insert. If you can prove that it works for your destination, more power to you, but all I ask is that you hold print to the same ROI standards as anything else you do in... by Sheila Scarborough | Jul 31, 2013 | Better Online Content series, Internet radio and audio, Mobile, Web Communications
(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) In the rush towards more visual content like photos and video, don’t forget about... 
by Sheila Scarborough | Jul 9, 2013 | Instagram, Mobile, Photos and Images, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media, Web Communications
While I think it’s a given that tourism organizations should connect with their local bloggers – just as they should know the local print, TV, and radio media people – it’s also important to remember that social media influence goes beyond... by Sheila Scarborough | Feb 19, 2013 | Instagram, Mobile, Photos and Images, Web Communications
Here’s a forum question that I saw recently from a smart but very busy destination marketing professional. Does it sound like your situation? Q: I am, I’m afraid, woefully slow on jumping on the Instagram bandwagon. How do I go about setting up one for my... by Sheila Scarborough | Feb 9, 2013 | Internet radio and audio, Mobile
So, I’m writing this using my phone. Mercy it’s slow when you’re using tiny keys. I’m not sure which app I’m using right now, though. Weird, I know, but I’ve been playing with the SoundCloud app for Android, doing a test audio...