Sheila Scarborough
  • About Sheila
  • Professional Speaker
  • Sheila’s Guide to the Good Stuff
Select Page

4 travel ad QR code failures and how to fix them

by Sheila Scarborough | Sep 30, 2013 | Mobile, Web Communications

Lots of tourism organizations spend money to be included in a print newspaper travel advertising insert. If you can prove that it works for your destination, more power to you, but all I ask is that you hold print to the same ROI standards as anything else you do in...

Better online content: don’t forget audio

by Sheila Scarborough | Jul 31, 2013 | Better Online Content series, Internet radio and audio, Mobile, Web Communications

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) In the rush towards more visual content like photos and video, don’t forget about...
How to find your locals on Instagram

How to find your locals on Instagram

by Sheila Scarborough | Jul 9, 2013 | Instagram, Mobile, Photos and Images, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media, Web Communications

While I think it’s a given that tourism organizations should connect with their local bloggers – just as they should know the local print, TV, and radio media people – it’s also important to remember that social media influence goes beyond...

Before you get started on Instagram (or any social media) do this

by Sheila Scarborough | Feb 19, 2013 | Instagram, Mobile, Photos and Images, Web Communications

Here’s a forum question that I saw recently from a smart but very busy destination marketing professional. Does it sound like your situation? Q: I am, I’m afraid, woefully slow on jumping on the Instagram bandwagon. How do I go about setting up one for my...

I’d Really Like to Be Able to Post From My Phone

by Sheila Scarborough | Feb 9, 2013 | Internet radio and audio, Mobile

So, I’m writing this using my phone. Mercy it’s slow when you’re using tiny keys. I’m not sure which app I’m using right now, though. Weird, I know, but I’ve been playing with the SoundCloud app for Android, doing a test audio...
« Older Entries
Next Entries »

Search this site

Want to get posts via email whenever I publish?

Pop your name and email address into the boxes to subscribe.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

Topics

About Sheila

  • About Your Guide
  • Professional Speaker
  • Sheila’s Guide to the Good Stuff

More From Sheila

  • Book: The Elastic Waist Entrepreneur
  • Pitching me, and my disclosure policy

Other Places to Find Sheila

  • Perceptive Travel
  • Tourism Currents
  • Tourism Currents on FB
  • Tourism Currents on LI

Make Contact

  • Via email
  • On Twitter
  • On Instagram
  • Facebook
  • Twitter
  • Instagram

Designed by Elegant Themes | Powered by WordPress