Sheila Scarborough
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4 tips to improve your CVB or DMO LinkedIn Company Page

4 tips to improve your CVB or DMO LinkedIn Company Page

by Sheila Scarborough | Mar 4, 2014 | Hospitality and Hotels, LinkedIn, Meetings and Conferences, Web Communications

It is your organization’s public storefront on the oldest and biggest social network for business, with over 277 million people in 200+ countries. It’s a LinkedIn Company Page, and too many of them are sad, pathetic, ignored bits of online real estate....

Trying LinkedIn Sponsored Posts

by Sheila Scarborough | Jan 7, 2014 | LinkedIn, Web Communications

Similar to my past experience using coupons to experiment with Facebook advertising, I took a $50 coupon for free LinkedIn ads to build a small Sponsored Post campaign for our Tourism Currents Company Page. We chose to show the post in the LinkedIn News Feeds of a...

Why Snapchat? Because they’ll open it

by Sheila Scarborough | Dec 17, 2013 | Mobile, Tourism Marketing on the Web, Web Communications

I’m the last person to advocate chasing after shiny objects in social media. My first answer to the question, “Should my destination/attraction/hotel be on _____?” is always: “Is YOUR market there?” That’s why I hadn’t been...

Before you ask how to get more views on Instagram….

by Sheila Scarborough | Dec 9, 2013 | Instagram, Photos and Images, Web Communications

In a social media marketing Group on LinkedIn, I noticed this question recently: “What is the best way to get the most views on [photo-sharing app] Instagram? I know to # [hashtag] certain things that tend to get the most activity, but it’s hard for me to...

Should you have separate social media accounts for Convention Services?

by Sheila Scarborough | Nov 18, 2013 | Meetings and Conferences, Web Communications

As social media becomes simply a way to communicate in the tourism and hospitality industries and no longer some exotic new thing, many CVBs (Convention and Visitors Bureaus) and DMOs (Destination Marketing Organizations) are talking about whether they should set up...
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About Sheila

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  • Professional Speaker
  • Sheila’s Guide to the Good Stuff

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  • Book: The Elastic Waist Entrepreneur
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