by Sheila Scarborough | Dec 19, 2017 | Tourism Currents, Tourism Marketing on the Web, Web Communications
I am trying to get more comfortable with the how-to of business sales, so I subscribe to Anthony Iannarino’s Sales Blog newsletter. I met him years ago at a conference when he was just starting his blog, and I appreciate his approach to salesmanship, which... 
by Sheila Scarborough | Feb 10, 2016 | What This Blog's All About
“I should write a blog post about 10 years of blogging, but I’ll do it after I watch this basketball game.” That’s how I was thinking tonight about acknowledging a decade of publishing online. No careful marketing plan, no organized... 
by Sheila Scarborough | Nov 8, 2015 | Economic Development, Facebook, Tourism Currents, Tourism Marketing on the Web
One of my Tourism Currents business partner Leslie McLellan’s favorite quotes is this one…. “It’s the CVB, Tourist Board, or Chamber’s job to get people to your town. It is YOUR job to get them through your door.” Leslie and I are... 
by Sheila Scarborough | Mar 12, 2015 | Meetings and Conferences, Web Communications
It is that time of year here in central Texas. Time for “South by.” SXSW. South by Southwest in Austin, Texas. “The thing that ate the month of March.” There are three parts to the SXSW festival – Interactive, Film, and Music. Many only... 
by Sheila Scarborough | Aug 5, 2014 | Better Online Content series, Facebook, Twitter, Web Communications
(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) There are a lot of blog posts and articles telling people about the “best” times to...