Sheila Scarborough
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What kind of blogger coverage is best for you?

by Sheila Scarborough | Oct 29, 2013 | Blogs, Reaching out to bloggers and travel media, Twitter, Web Communications

It seems to be a hot topic – connecting with bloggers for online media coverage – so below are some thoughts from my recent stint co-hosting a #blogchat on blogger outreach (#blogchat is one of the first and biggest regularly-scheduled chats on Twitter)...

See the new blog layout? It’s sure not ’cause I planned it this way.

by Sheila Scarborough | Aug 7, 2013 | Life-hacking and Tips for Better Living, What This Blog's All About

Yes, the blog looks different. That’s because I made a mess. This is what happens when you are trying to improve a blog’s loading speed (a site that is slow to load = bad, both for readers and for SEO.) All you have to do while poking around and...

The 8 WordPress plugins that I recommend for your blog

by Sheila Scarborough | Jun 18, 2013 | Blogs, Web Communications

The great thing about (powerful AND free) WordPress.org online publishing software is that you can customize it with plugins. The problem with this abundance of bloggy toys is that there are so many different ways to customize, you may go wild with plugins that you...

Protect your online reputation by listening and responding

by Sheila Scarborough | Jun 11, 2013 | Meetings and Conferences, Web Communications

Your online reputation built on many things, including the impression people get when they search for you and/or your business, organization or destination online. All of those reputation management services you read about don’t do anything mysterious; they...

A blogger is not always the droid you’re looking for

by Sheila Scarborough | Apr 29, 2013 | Blogs, Web Communications

Some influential online communicators either don’t have a blog or it’s pretty dormant. Their channels are elsewhere. They might be big on Facebook, or very active on Twitter, or photo powerhouses on Flickr and Instagram, or busy with LinkedIn, but a blog...
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About Sheila

  • About Your Guide
  • Professional Speaker
  • Sheila’s Guide to the Good Stuff

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  • Book: The Elastic Waist Entrepreneur
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