by Sheila Scarborough | Oct 29, 2013 | Blogs, Reaching out to bloggers and travel media, Twitter, Web Communications
It seems to be a hot topic – connecting with bloggers for online media coverage – so below are some thoughts from my recent stint co-hosting a #blogchat on blogger outreach (#blogchat is one of the first and biggest regularly-scheduled chats on Twitter)...
by Sheila Scarborough | Jul 9, 2013 | Instagram, Mobile, Photos and Images, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media, Web Communications
While I think it’s a given that tourism organizations should connect with their local bloggers – just as they should know the local print, TV, and radio media people – it’s also important to remember that social media influence goes beyond...
by Sheila Scarborough | Apr 29, 2013 | Blogs, Web Communications
Some influential online communicators either don’t have a blog or it’s pretty dormant. Their channels are elsewhere. They might be big on Facebook, or very active on Twitter, or photo powerhouses on Flickr and Instagram, or busy with LinkedIn, but a blog...
by Sheila Scarborough | Nov 13, 2012 | Blogs, Meetings and Conferences, Reaching out to bloggers and travel media, Travel and Travel Media, Twitter
Sure, those who want to get their destination, hotel or business in front of travel bloggers can email-bomb whichever ones have high Klout/social influence scores, or they can buy a list of blogger names from some company and email-bomb them that way …. or...
by Sheila Scarborough | Oct 22, 2011 | Blogs, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media, Twitter, Web Communications
In the wildly diverse and ever-growing world of bloggers and other online publishers, how do you sort through the stack to find the ones who interest you? The ideas below were adapted from a comment of mine on the SpinSucks post “Blogger Outreach: Three Steps to...
