Sheila Scarborough
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What kind of blogger coverage is best for you?

by Sheila Scarborough | Oct 29, 2013 | Blogs, Reaching out to bloggers and travel media, Twitter, Web Communications

It seems to be a hot topic – connecting with bloggers for online media coverage – so below are some thoughts from my recent stint co-hosting a #blogchat on blogger outreach (#blogchat is one of the first and biggest regularly-scheduled chats on Twitter)...
How to find your locals on Instagram

How to find your locals on Instagram

by Sheila Scarborough | Jul 9, 2013 | Instagram, Mobile, Photos and Images, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media, Web Communications

While I think it’s a given that tourism organizations should connect with their local bloggers – just as they should know the local print, TV, and radio media people – it’s also important to remember that social media influence goes beyond...

A blogger is not always the droid you’re looking for

by Sheila Scarborough | Apr 29, 2013 | Blogs, Web Communications

Some influential online communicators either don’t have a blog or it’s pretty dormant. Their channels are elsewhere. They might be big on Facebook, or very active on Twitter, or photo powerhouses on Flickr and Instagram, or busy with LinkedIn, but a blog...

4 ways to connect with travel bloggers besides pitching them with email

by Sheila Scarborough | Nov 13, 2012 | Blogs, Meetings and Conferences, Reaching out to bloggers and travel media, Travel and Travel Media, Twitter

Sure, those who want to get their destination, hotel or business in front of travel bloggers can email-bomb whichever ones have high Klout/social influence scores, or they can buy a list of blogger names from some company and email-bomb them that way …. or...

Blogger outreach resources

by Sheila Scarborough | Oct 22, 2011 | Blogs, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media, Twitter, Web Communications

In the wildly diverse and ever-growing world of bloggers and other online publishers, how do you sort through the stack to find the ones who interest you? The ideas below were adapted from a comment of mine on the SpinSucks post “Blogger Outreach: Three Steps to...
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About Sheila

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