by Sheila Scarborough | Jun 28, 2011 | Reaching out to bloggers and travel media, Tourism Currents, Travel and Travel Media, Web Communications
Where are the bloggers who might be a good fit for your destination or attraction, and how in the world do you find them, sort them out and connect with them? How can you best reach out to online publishers who can become champions for you? We’re offering a... by Sheila Scarborough | Apr 27, 2011 | Economic Development, Hospitality and Hotels, Meetings and Conferences, Reaching out to bloggers and travel media, Tourism Currents, Travel and Travel Media
Remember how (as Tourism Currents) we set up and ran the first-ever Tourism track at the 2010 BlogWorld online publishing conference? How we said that you have to go where the geeks are to connect with tech-savvy travelers, and that an event like BlogWorld can... by Sheila Scarborough | Jan 20, 2011 | Blogs, Reaching out to bloggers and travel media, Travel and Travel Media, Web Communications
Two observations bracketing my day today: Bloggers as Moochers This morning on Twitter, I noted (tweeting as @TourismCurrents) a press trip announcement for Southern city B&Bs that wants writers with letters of assignment from print publications with... by Sheila Scarborough | Dec 3, 2010 | Reaching out to bloggers and travel media, Travel and Travel Media, Web Communications
Thanks very much to marketing expert Simon Salt for some dynamite thoughts in his 3 Myths of Social Media Influence. The title I’ve given this post pretty much sums up the myths. You should take a sec and click through to read his work…. Simon nails the... by Sheila Scarborough | Nov 30, 2010 | Reaching out to bloggers and travel media, Travel and Travel Media, Web Communications, What This Blog's All About
In a previous post, I wrote pretty frankly about how to reach out to bloggers, and what makes us crazy. Since I still get this question a LOT, it might be time to revisit the issue. Because the answer is simple in concept but somewhat time-consuming and difficult to...