Sheila Scarborough
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The best crisis communications tip you’ll ever get

by Sheila Scarborough | Feb 12, 2013 | Life-hacking and Tips for Better Living, Web Communications

In a crisis, you need to move fast. You need to communicate what you know, even if what you have to tell people is, “We honestly don’t know.” The comfy, safe idea of communicating by committee and parsing every word for weeks has got to go out of the...

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