by Sheila Scarborough | Mar 18, 2017 | Better Online Content series, Facebook, Photos and Images, Tourism Marketing on the Web, Web Communications
(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) For a more immersive online visual experience, you’ll be glad to know that it’s... by Sheila Scarborough | Dec 9, 2013 | Instagram, Photos and Images, Web Communications
In a social media marketing Group on LinkedIn, I noticed this question recently: “What is the best way to get the most views on [photo-sharing app] Instagram? I know to # [hashtag] certain things that tend to get the most activity, but it’s hard for me to... 
by Sheila Scarborough | Jul 9, 2013 | Instagram, Mobile, Photos and Images, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media, Web Communications
While I think it’s a given that tourism organizations should connect with their local bloggers – just as they should know the local print, TV, and radio media people – it’s also important to remember that social media influence goes beyond... by Sheila Scarborough | Jul 5, 2013 | Photos and Images, Travel and Travel Media, Travel Post Friday, Web Communications
When two nutballs lie down on the ground, put their feet up and play with reflections, this is what you see. My friend and Tourism Currents co-founder Becky McCray and I are reflected in Chicago’s shiny public sculpture Cloud Gate (often called “The... 
by Sheila Scarborough | Dec 4, 2012 | Better Online Content series, Video, Web Communications
(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) If you’ve read S.C. Gwynne’s excellent Empire of the Summer Moon: Quanah Parker and...