by Sheila Scarborough | Dec 17, 2013 | Mobile, Tourism Marketing on the Web, Web Communications
I’m the last person to advocate chasing after shiny objects in social media. My first answer to the question, “Should my destination/attraction/hotel be on _____?” is always: “Is YOUR market there?” That’s why I hadn’t been... by Sheila Scarborough | Dec 9, 2013 | Photos and Images, Web Communications
In a social media marketing Group on LinkedIn, I noticed this question recently: “What is the best way to get the most views on [photo-sharing app] Instagram? I know to # [hashtag] certain things that tend to get the most activity, but it’s hard for me to... 
by Sheila Scarborough | Apr 12, 2013 | Photos and Images, Travel and Travel Media, Travel Post Friday
When I headed north to visit Edmonton and Jasper in Alberta, Canada in the middle of February, several people asked me what in the world I was going to do in Jasper when it’s known for snow sports and I don’t DO any snow sports (a combination of living in... 
by Sheila Scarborough | Dec 4, 2012 | Better Online Content series, Video, Web Communications
(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) If you’ve read S.C. Gwynne’s excellent Empire of the Summer Moon: Quanah Parker and... by Sheila Scarborough | Nov 10, 2012 | Better Online Content series, Blogs, Photos and Images, Web Communications
(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) “I found just the photo I needed on Google Images,” she said. “Did you have...