by Sheila Scarborough | Jan 31, 2012 | Blogs, Meetings and Conferences, Reaching out to bloggers and travel media, Travel and Travel Media, Video, Web Communications
A good pitch is timely, short, punchy and answers the question WIIFM (What’s In It For Me?) for the recipient. If this sounds familiar, it should. A good pitch to bloggers is very much like a good pitch to any media person. At BlogWorld and New Media Expo West... by Sheila Scarborough | Sep 13, 2011 | Blogs, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media, Web Communications
Want to know how NOT to invite writers to your press trip or fam (familiarization) tour? This guest post by Kara S. Williams will lay it out for you…. The Bait A couple of weeks ago, I received an email with the subject line, “An Exclusive Invitation to [resort...