by Sheila Scarborough | Aug 15, 2013 | Meetings and Conferences, Web Communications
One of my extracurricular activities outside of speaking and writing is serving on the National Board of Directors for the AWC (Association for Women in Communications.) My Mom has been a member since she was an honors journalism student in the 1950’s; she... by Sheila Scarborough | Jul 7, 2013 | Blogs, Hospitality and Hotels, Reaching out to bloggers and travel media, Travel and Travel Media, Web Communications
This comment in a Facebook Group is why I worry about objective coverage from press trips and fam tours: Travel blogger: “We had a AWFUL stay at a well-known place. I told the PR person that I could write about it honestly and it wasn’t going to be pretty... by Sheila Scarborough | Feb 12, 2013 | Life-hacking and Tips for Better Living, Web Communications
In a crisis, you need to move fast. You need to communicate what you know, even if what you have to tell people is, “We honestly don’t know.” The comfy, safe idea of communicating by committee and parsing every word for weeks has got to go out of the... by Sheila Scarborough | Jul 3, 2012 | Blogs, Meetings and Conferences, Reaching out to bloggers and travel media, Tourism Currents, Tourism Marketing on the Web, Travel and Travel Media
Building our Tourism Currents social media training business has NOT been easy. To launch in 2009 in the teeth of a recession was, ah, character-building, but seeing our logo up there as an official sponsor of the TBEX (Travel Blog Exchange) travel blogging conference... by Sheila Scarborough | Jun 26, 2012 | Meetings and Conferences, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media
In one of those great moments when an online acquaintance suddenly appears in front of you offline, I was thrilled last week to meet the person who sent me this bit of the Berlin Wall. It was part of a promotion for Visit Berlin a few years ago; if you sent a Twitter...