Sheila Scarborough
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You are worth every penny: join me at the 2013 AWC National Conference

by Sheila Scarborough | Aug 15, 2013 | Meetings and Conferences, Web Communications

One of my extracurricular activities outside of speaking and writing is serving on the National Board of Directors for the AWC (Association for Women in Communications.) My Mom has been a member since she was an honors journalism student in the 1950’s; she...

Not saying something negative is still saying something

by Sheila Scarborough | Jul 7, 2013 | Blogs, Hospitality and Hotels, Reaching out to bloggers and travel media, Travel and Travel Media, Web Communications

This comment in a Facebook Group is why I worry about objective coverage from press trips and fam tours: Travel blogger: “We had a AWFUL stay at a well-known place. I told the PR person that I could write about it honestly and it wasn’t going to be pretty...

The best crisis communications tip you’ll ever get

by Sheila Scarborough | Feb 12, 2013 | Life-hacking and Tips for Better Living, Web Communications

In a crisis, you need to move fast. You need to communicate what you know, even if what you have to tell people is, “We honestly don’t know.” The comfy, safe idea of communicating by committee and parsing every word for weeks has got to go out of the...

No one said it would be easy

by Sheila Scarborough | Jul 3, 2012 | Blogs, Meetings and Conferences, Reaching out to bloggers and travel media, Tourism Currents, Tourism Marketing on the Web, Travel and Travel Media

Building our Tourism Currents social media training business has NOT been easy. To launch in 2009 in the teeth of a recession was, ah, character-building, but seeing our logo up there as an official sponsor of the TBEX (Travel Blog Exchange) travel blogging conference...

Online, offline and the Berlin Wall

by Sheila Scarborough | Jun 26, 2012 | Meetings and Conferences, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media

In one of those great moments when an online acquaintance suddenly appears in front of you offline, I was thrilled last week to meet the person who sent me this bit of the Berlin Wall. It was part of a promotion for Visit Berlin a few years ago; if you sent a Twitter...
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About Sheila

  • About Your Guide
  • Professional Speaker
  • Sheila’s Guide to the Good Stuff

More From Sheila

  • Book: The Elastic Waist Entrepreneur
  • Pitching me, and my disclosure policy

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