by Sheila Scarborough | Sep 13, 2011 | Blogs, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media, Web Communications
Want to know how NOT to invite writers to your press trip or fam (familiarization) tour? This guest post by Kara S. Williams will lay it out for you…. The Bait A couple of weeks ago, I received an email with the subject line, “An Exclusive Invitation to [resort...
by Sheila Scarborough | May 10, 2011 | Reaching out to bloggers and travel media, Travel and Travel Media, Web Communications
How to best incorporate bloggers and online publishers into standard press trips/fam tours is an ongoing item of discussion in many tourism circles. I’m seeing more and more interest by bloggers in constructing individual fams directly with CVBs and DMOs, rather...
by Sheila Scarborough | Oct 25, 2010 | Reaching out to bloggers and travel media, Travel and Travel Media
I got an email invite on 24 September for a press trip/fam (familiarization) tour in early November. Y’all know I’m not much into group fams, right? Right. Bunch of people mostly looking at the same stuff, on a forced timetable and usually little or no...
by Sheila Scarborough | Oct 6, 2009 | Blogs, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media, Web Communications
The Federal Trade Commission (FTC) has issued clarification on new rules designed to force more complete disclosure of payments, freebies, endorsements and product review procedures on blogs. Here is the FTC file (a PDF) for download. Updated – here is a more...
by Sheila Scarborough | Jun 9, 2009 | Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media
The familiarization trip/press trip or “fam tour” (I’ll use the terms interchangeably here) is a warhorse staple in the tourism public relations and marketing arsenal. It means that you bring writers and other media people to your destination, pay...
