by Sheila Scarborough | Nov 25, 2011 | Economic Development, Hospitality and Hotels, Travel and Travel Media, Travel Post Friday
This is Billy Kounoupis, owner of the most excellent, most “not your ordinary diner” – Billy’s Downtown Diner in Bethlehem, Pennsylvania, in the Lehigh Valley. After a recent speaking engagement for the regional tourism organization, I asked my... by Sheila Scarborough | Apr 22, 2011 | Economic Development, Hospitality and Hotels, Tourism Marketing on the Web, Travel and Travel Media, Travel Post Friday, Web Communications, Websites
It’s the kind of unpretentious downtown diner where the owner pauses at the table of a longtime customer, and they commiserate about how their bum shoulders keep them from playing tennis as much as they’d like. The kind of place where the coffee in your... by Sheila Scarborough | Feb 22, 2011 | Hospitality and Hotels
The Brookside Restaurant in Luray, Virginia knows a lot about their customer, don’t they? Then again, golfers tell me that breakfast needs to be started by about 6 a.m. so that golfers can tee off by 7 a.m., especially in summer heat. I wonder how many different... by Sheila Scarborough | Oct 14, 2010 | Economic Development, Facebook, Twitter, Web Communications
Connect the offline and the online, and you have yourself a more effective means of communicating with your customers. Many of this sandwich/coffee shop’s clients sit in front of these napkin holders with either a laptop or a smartphone, or both. Why not show...