by Sheila Scarborough | Oct 17, 2016 | Facebook, Web Communications
Is it worth the time and effort for a B2B (business to business) brand, consultant, or staff team to maintain an active Facebook Page, on top of other social media demands? It might be, if you get a lot of good business from personal referrals and word-of-mouth. Here... by Sheila Scarborough | May 7, 2013 | Blogs, Meetings and Conferences, Twitter, Video, Web Communications
Here is a social media ROI (Return on Investment) case study with a sample group of one: me. This is what the dashboards, analytics and all that jazz have such a hard time showing you, but that doesn’t mean it doesn’t work. A few years ago, I heard about a... by Sheila Scarborough | Sep 25, 2012 | Twitter, Web Communications
Of all the social media tool and channel options that bombard us daily, the most indispensable, cannot-live-without ones for me are my blogs….and Twitter. My good friend (since 1978!) and tech mentor Dwight Silverman, editor at the Houston Chronicle and author... by Sheila Scarborough | Jun 19, 2012 | Blogs, Reaching out to bloggers and travel media, Web Communications
I’m getting cranky about how some folks misuse the acronym ROI (Return on Investment) particularly with regard to the ROI of social media and bloggers. ROI is a mathematical formula, with results usually expressed as a percentage. Nothing more, nothing less.... by Sheila Scarborough | May 15, 2012 | Web Communications
Each spring I do a “snapshot in time” webinar for the AWC (Association for Women in Communications – I’m on the AWC National Board of Directors) about technology trends for communicators. It also includes a quick wrap-up of trends I noticed at...