by Sheila Scarborough | May 29, 2012 | Blogs, Facebook, Meetings and Conferences, Reaching out to bloggers and travel media, Tourism Currents, Tourism Marketing on the Web, Travel and Travel Media, Twitter, Web Communications
It’s been a few weeks since the inaugural tourism bloggers conference in Malaysia (MITBCA 2012), but now that I’ve stopped running around the globe for a few days, here are some takeaway thoughts: ** The Minister of Tourism for Malaysia, YB Dato’...
by Sheila Scarborough | Oct 25, 2011 | Meetings and Conferences, Mobile, Web Communications
Get a smartphone if you don’t already have one. Like, NOW. Having access – in your purse or pocket – to the web, plus your entire social network, is the biggest game-changer since we decided that personal computers in every home wasn’t as...
by Sheila Scarborough | Oct 11, 2011 | Web Communications
Someone floated the idea recently (in a Facebook Group) of writing a textbook on social media for tourism. My first reaction: We’re already collectively writing it as we do it. The problem is capturing the best thoughts in one place. Even if you wrote it as an...
by Sheila Scarborough | Oct 7, 2011 | Blogs, Meetings and Conferences, Reaching out to bloggers and travel media, Travel and Travel Media, Web Communications
This is a combined post written with Troy Thompson of Travel2Dot0, my co-presenter at the excellent, wide-ranging eTourism Summit. We spoke together about blogger outreach at the conference and here are a few of our follow-up thoughts…. Troy, on things to...
by Sheila Scarborough | Oct 5, 2011 | Blogs, Facebook, Life-hacking and Tips for Better Living, Tourism Currents, Tourism Marketing on the Web, Travel and Travel Media, Twitter, Web Communications
Create once, use many times. That’s the key to creating more content in less time, but here is what you must also do….think like a multi-platform, multimedia online publisher. Here’s an example: This morning, I was trying to get some itinerary ideas...
