Sheila Scarborough
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No budget destination marketing – YouTube and Pinterest

No budget destination marketing – YouTube and Pinterest

by Sheila Scarborough | May 19, 2020 | Photos and Images, Pinterest, Tourism Marketing on the Web, Video, Web Communications, YouTube

(First post in a series. Second post is no budget marketing on Facebook and Twitter, and the third one is tourism marketing with no budget on LinkedIn and your blog.) Sometimes, your digital destination marketing budget gets whacked, maybe even all the way down to...

One thing you can do today for better SEO

by Sheila Scarborough | Jul 24, 2012 | Photos and Images, Video

Need to do something right NOW to improve where your destination or attraction shows up in search engine results? Do this:  title, describe and tag your online photos and video. Why? Because particularly for Google, universal search brings back a basket of results for...

Liberal arts majors rejoice: you are perfect for SEO

by Sheila Scarborough | Jul 25, 2011 | Web Communications

In preparing the keywords section for our July 26 webinar with Travel Online Partners about SEO basics for tourism, I was struck by the obvious….if you have a rich vocabulary and are good at crafting descriptive sentences and well-organized paragraphs, you are...

How to get links for your blog or website

by Sheila Scarborough | Mar 29, 2011 | Blogs, Reaching out to bloggers and travel media, Travel and Travel Media, Web Communications

Who is most likely to link to your content? Those who find it valuable, but especially other online publishers who know you, appreciate your work and want to help give you a boost. How do you get their attention and interest? By building personal and professional...

Getting started in video? Some SEO tips

by Sheila Scarborough | May 26, 2010 | Video, Web Communications

You know I’m getting a bit more into video production for CVBs and tourism organizations, and I want to ensure that you understand how important it is to optimize your video content for SEO (Search Engine Optimization.) Great videos that are never found are...
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