by Sheila Scarborough | Jul 9, 2013 | Instagram, Mobile, Photos and Images, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media, Web Communications
While I think it’s a given that tourism organizations should connect with their local bloggers – just as they should know the local print, TV, and radio media people – it’s also important to remember that social media influence goes beyond...
by Sheila Scarborough | May 26, 2010 | Video, Web Communications
You know I’m getting a bit more into video production for CVBs and tourism organizations, and I want to ensure that you understand how important it is to optimize your video content for SEO (Search Engine Optimization.) Great videos that are never found are...
by Sheila Scarborough | Dec 30, 2009 | Web Communications
While doing a live Tech in Twenty show last night on Blog Talk Radio (our topic was women in social media in 2010) I noticed that my fellow panelists Colleen Pence and Holly Hoffman both had the same answer when our hosts asked us to tell the audience where they could...
by Sheila Scarborough | Dec 22, 2009 | Facebook, Twitter, Web Communications
There have been some big changes in the world of search engines, and it’s important for the average CVB (Convention and Visitor’s Bureau) and tourism person to understand them, not just “the IT guy” or your hired gun marketing agency....
by Sheila Scarborough | Oct 19, 2009 | Meetings and Conferences, Twitter, Web Communications
For the past few weeks, I’ve been globe-trotting….well, more accurately, Continental-U.S.-hopping. I’ve been keeping an eye on the action at state tourism conferences for Virginia, Ohio, Missouri and Texas, ESTO (Educational Seminar for Tourism) in...
