by Sheila Scarborough | May 19, 2020 | Photos and Images, Pinterest, Tourism Marketing on the Web, Video, Web Communications, YouTube
(First post in a series. Second post is no budget marketing on Facebook and Twitter, and the third one is tourism marketing with no budget on LinkedIn and your blog.) Sometimes, your digital destination marketing budget gets whacked, maybe even all the way down to... 
by Sheila Scarborough | Nov 1, 2017 | Better Online Content series, Facebook, Twitter, Web Communications
(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) This is a simple thing to check and fix on your Twitter and/or Facebook Page account bio. Your... 
by Sheila Scarborough | Sep 28, 2015 | Blogs, Meetings and Conferences, Tourism Marketing on the Web, Web Communications
I’ve been doing more workshops lately about how tourism organization sales staffs can connect with meeting and event planners on social media, and this includes some discussion about content marketing through a meetings-focused, B2B blog in addition to their... by Sheila Scarborough | Oct 1, 2013 | Better Online Content series, Video, Web Communications
(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) Let’s say you have a nice, short video of places to see and things to do in your mostly... by Sheila Scarborough | Jul 24, 2012 | Photos and Images, Video
Need to do something right NOW to improve where your destination or attraction shows up in search engine results? Do this: title, describe and tag your online photos and video. Why? Because particularly for Google, universal search brings back a basket of results for...