Sheila Scarborough
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How to take 360 photos for Facebook using your phone

How to take 360 photos for Facebook using your phone

by Sheila Scarborough | Mar 18, 2017 | Better Online Content series, Facebook, Photos and Images, Tourism Marketing on the Web, Web Communications

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) For a more immersive online visual experience, you’ll be glad to know that it’s...

The most important feature of my new phone

by Sheila Scarborough | Mar 18, 2014 | Mobile, Photos and Images, Video, Web Communications

I’ve been limping along on a very old smartphone for a few years (a mid-range version of Gingerbread, for you Android OS geeks) but it was finally time to go into my T-Mobile store and retire the old gal. After reading lots of reviews and having several good...

Why Snapchat? Because they’ll open it

by Sheila Scarborough | Dec 17, 2013 | Mobile, Tourism Marketing on the Web, Web Communications

I’m the last person to advocate chasing after shiny objects in social media. My first answer to the question, “Should my destination/attraction/hotel be on _____?” is always: “Is YOUR market there?” That’s why I hadn’t been...

Before you ask how to get more views on Instagram….

by Sheila Scarborough | Dec 9, 2013 | Instagram, Photos and Images, Web Communications

In a social media marketing Group on LinkedIn, I noticed this question recently: “What is the best way to get the most views on [photo-sharing app] Instagram? I know to # [hashtag] certain things that tend to get the most activity, but it’s hard for me to...

4 travel ad QR code failures and how to fix them

by Sheila Scarborough | Sep 30, 2013 | Mobile, Web Communications

Lots of tourism organizations spend money to be included in a print newspaper travel advertising insert. If you can prove that it works for your destination, more power to you, but all I ask is that you hold print to the same ROI standards as anything else you do in...
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About Sheila

  • About Your Guide
  • Professional Speaker
  • Sheila’s Guide to the Good Stuff

More From Sheila

  • Book: The Elastic Waist Entrepreneur
  • Pitching me, and my disclosure policy

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