by Sheila Scarborough | Apr 3, 2012 | Life-hacking and Tips for Better Living, Meetings and Conferences, Twitter, Web Communications
In today’s world of free, easy-to-use networking tools with worldwide reach, associations and other fee-based groups (like a member-based DMO) must prove their value over and over to those who pay membership dues. I was acutely conscious of this when I joined the AWC... by Sheila Scarborough | Feb 7, 2012 | LinkedIn, Web Communications
LinkedIn Groups could be a lot more valuable to their members if there weren’t so many jerks – or genuinely clueless people – showing up who only drop links to their own blog posts, or promote their own webinars. Call me crazy, but…. There... by Sheila Scarborough | May 12, 2011 | Hospitality and Hotels, Meetings and Conferences, Tourism Currents, Tourism Marketing on the Web, Travel and Travel Media, Web Communications
You know that part of CVB that deals with meetings? CVB stands for Convention and Visitors Bureau, after all. How can you find and connect with the right people and encourage them to consider your destination or venue for their event, when there are so many social... by Sheila Scarborough | Mar 25, 2011 | Economic Development, Facebook, Web Communications
At a recent gathering for some Chamber of Commerce staff, I heard one of them say that his boss is rather dismissive of any time spent on the Chamber’s Facebook Page, yet if the Chamber is not successful on Facebook, that is seen as a failure. Rock, meet Hard... by Sheila Scarborough | Mar 2, 2011 | Life-hacking and Tips for Better Living, Meetings and Conferences, Reaching out to bloggers and travel media, Travel and Travel Media, Web Communications
We tell tourism clients all the time that they need to occasionally go where the geeks are to really stay up to speed on social media tools and culture. One of the conferences that we recommend attending at least once is the South by Southwest Interactive (SXSWi) tech...