by Sheila Scarborough | Nov 20, 2018 | Web Communications
While tidying up my living room, I stumbled across a book that I contributed to back in 2009 … The Age of Conversation 2: Why Don’t They Get It? It was a compilation of thoughts from 239 authors from 15 nations, edited by Drew McLellan and Gavin Heaton,... 
by Sheila Scarborough | Nov 7, 2017 | Web Communications
Someone asked me recently about different aspects of automating one’s online presence….automating content marketing, of course, but also “automating my network.” Specifically, this person asked: “What do you do to automate those [social... 
by Sheila Scarborough | Aug 5, 2014 | Better Online Content series, Facebook, Twitter, Web Communications
(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) There are a lot of blog posts and articles telling people about the “best” times to... by Sheila Scarborough | Jun 1, 2010 | Web Communications
Some food for thought: One of the most retweeted items from the May 2010 PRSA Travel and Tourism conference in Aspen, Colorado was this tweet from @CoTravelGirl: “One of the most frequent phrase[s] at #travelprsa: ‘Don’t give your social media...