Sheila Scarborough
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You have to answer the WIIFM question about social media – What’s In It For Me?

You have to answer the WIIFM question about social media – What’s In It For Me?

by Sheila Scarborough | Nov 20, 2018 | Web Communications

While tidying up my living room, I stumbled across a book that I contributed to back in 2009 … The Age of Conversation 2: Why Don’t They Get It? It was a compilation of thoughts from 239 authors from 15 nations, edited by Drew McLellan and Gavin Heaton,...
How to automate your network. Or not.

How to automate your network. Or not.

by Sheila Scarborough | Nov 7, 2017 | Web Communications

Someone asked me recently about different aspects of automating one’s online presence….automating content marketing, of course, but also “automating my network.” Specifically, this person asked: “What do you do to automate those [social...
Best times to post on social media

Best times to post on social media

by Sheila Scarborough | Aug 5, 2014 | Better Online Content series, Facebook, Twitter, Web Communications

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) There are a lot of blog posts and articles telling people about the “best” times to...

Who should handle social media work?

by Sheila Scarborough | Jun 1, 2010 | Web Communications

Some food for thought: One of the most retweeted items from the May 2010 PRSA Travel and Tourism conference in Aspen, Colorado was this tweet from @CoTravelGirl: “One of the most frequent phrase[s] at #travelprsa: ‘Don’t give your social media...

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About Sheila

  • About Your Guide
  • Professional Speaker
  • Sheila’s Guide to the Good Stuff

More From Sheila

  • Book: The Elastic Waist Entrepreneur
  • Pitching me, and my disclosure policy

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  • Perceptive Travel
  • Tourism Currents
  • Tourism Currents on FB
  • Tourism Currents on LI

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