Sheila Scarborough
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Another name for that whatsit thingamajig Web doohickey

by Sheila Scarborough | Jul 31, 2009 | Web Communications

No one is all that crazy about the term “social media.” I like “social Web.” It’s a new world, so no one can really disagree. (This is how I’m participating in the 25 Words of Social Media Wisdom Writing Project on one of the best...

We’re getting ready for Moving Day

by Sheila Scarborough | Jul 9, 2009 | What This Blog's All About

Welcome to Sheila Guides You To The Good Stuff,  where we’ll be talking about using the social Web (blogs, Facebook, Twitter, etc.) for better travel, tourism and destination marketing and economic development. This blog will be my new “home” for...

The dumb names are not important

by Sheila Scarborough | Jul 2, 2009 | Mobile, Twitter, Web Communications

It’s hard to take something called “Twitter” seriously, I know, but the various cutesy-named social media tools and applications are not important in and of themselves. It is what people are doing with them. These are early days for Web connection...

Does social media ROI mean Return on Investment or Return on Ignoring?

by Sheila Scarborough | Jun 27, 2009 | Web Communications

I wanted to call your attention to my Aussie friend Des Walsh’s excellent post on why social media ignorance [is] not an option for business. One of the post comments, from Carlos Hernandez, mentioned a moderator’s remark during the recent 140 Characters...

Share your virtual cookies with your imaginary Internet friends

by Sheila Scarborough | May 14, 2009 | Hutchinson KS Blogger Tour, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media, Web Communications

As soon as our gaggle settled in for the first meeting on the blogger’s tour in Hutchinson, Kansas, we started whipping out the laptops, cameras and other geek accoutrements. That’s what those who are wired into the social web do – we start...

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About Sheila

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  • Professional Speaker
  • Sheila’s Guide to the Good Stuff

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