Sheila Scarborough
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The ROI of social media: one woman’s proof

by Sheila Scarborough | May 7, 2013 | Blogs, Meetings and Conferences, Twitter, Video, Web Communications

Here is a social media ROI (Return on Investment) case study with a sample group of one: me. This is what the dashboards, analytics and all that jazz have such a hard time showing you, but that doesn’t mean it doesn’t work. A few years ago, I heard about a...

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