Sheila Scarborough
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LinkedIn vs Facebook ad campaign: a case study

LinkedIn vs Facebook ad campaign: a case study

by Sheila Scarborough | Nov 24, 2015 | Facebook, LinkedIn, Tourism Currents, Tourism Marketing on the Web, Web Communications

  I’ve tried LinkedIn advertising a few times, mostly using the $50 freebie codes that they send via email. Most recently, I ran a $6 Facebook ad campaign at the same time, and thought you’d be interested in a quick comparison of the two. Both...

How I know you’re full of it about ROI

by Sheila Scarborough | Jun 19, 2012 | Blogs, Reaching out to bloggers and travel media, Web Communications

I’m getting cranky about how some folks misuse the acronym ROI (Return on Investment) particularly with regard to the ROI of social media and bloggers. ROI is a mathematical formula, with results usually expressed as a percentage. Nothing more, nothing less....

Insights from a CVB YouTube video channel

by Sheila Scarborough | Jan 31, 2011 | Video, Web Communications, YouTube

I was working with a tourism-related client recently about incorporating more video into their website and destination marketing. That inspired me to dig around in the Insights (analytics) section of the YouTube channel for another small CVB (Convention and...

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About Sheila

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  • Book: The Elastic Waist Entrepreneur
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